QuickTime 7
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Why use QuickTime format for your movies?
QuickTime 7 Player takes advantage of the latest video compression technology. It’s called H.264, and it’s an important new industry standard that’s quickly gathered widespread support. Chosen as the industry-standard codec for 3GPP (mobile multimedia), MPEG-4 HD-DVD and Blu-ray, H.264 represents the next generation of video for everything from mobile multimedia to high-definition playback.


It's ultra-efficient, the H.264 codec compresses video tightly — resulting in much smaller files — without sacrificing any quality. So you can watch video of astonishing quality — crisp, clear and brilliantly saturated — in a window up to four times the size you are currently used to seeing.

If you haven't upgraded to QuickTime 7, visit
www.apple.com/quicktime/ for your free player download.